一种基于排队机的智慧营销系统的设计与实现  

Design and Implementation of Intelligent Marketing System Based on Queuing-Machine

作　　者：王波[1] 陈标[1] 

机构地区：[1]中国移动通信集团广东有限公司东莞分公司,广东东莞523000

出　　处：《移动通信》2015年第12期88-91,共4页Mobile Communications

摘　　要：针对客户进入移动营业厅使用排队机等待时间长,从而导致客户满意度低的问题,提出了一种基于排队机的智慧营销系统。该系统由消息获取模块、短信发送模块、智慧分析模块、业务开通模块这4个部分组成,实现了全流程、自动化智能营销。该系统拓展了排队机的应用范围,可以应用于基于客户的精准营销。Considering customer＇s long wait on the front of queuing machine in mobile business hall resulting in low user satisfaction, an intelligent marketing system based on queuing-machine is proposed in this paper. The system consists of information acquisition module, message sending module, intelligent analysis module and business opening module, which implements complete and automatic intelligent marketing. The system expands the application range of queuing machine which can be applied to customer-based precision marketing.

关 键 词：排队机 智慧营销 短信发送模块 智慧分析模块 

分 类 号：TN929.5[电子电信—通信与信息系统]