基于游客感知的海南旅游公共服务质量提升研究  

Research of Enhancement of the Quality of Hainan Tourism Public Service Based on Visitors' Perception

作　　者：王颖凌[1] 刘亢[1] 肖晓春[1] 

机构地区：[1]三亚航空旅游职业学院旅游与酒店管理系,海南三亚572000

出　　处：《西南大学学报（自然科学版）》2014年第12期135-140,共6页Journal of Southwest University(Natural Science Edition)

基　　金：海南省教育厅科研基金资助项目(Hjsk2012-112);海南省哲学社会科学规划课题(HNSK14-24)

摘　　要：为加强和完善海南旅游公共服务建设,构建了游客旅游公共服务感知体系,并采用因子分析法对调研数据进行分析,结果表明:游客对海南旅游公共服务质量总体比较认可,旅游安全和旅游景区的服务质量提升潜力巨大,但行业价格机制、旅游服务和旅游环境监督亟待改善;最后对海南旅游公共服务建设提出了相关建议.In order to strengthen and improve the construction of Hainan tourism public service ,the article constructs a system of tourists＆#39;perception of tourism public service ,and factor analysis is adopted to ana‐lyze the survey data .T he result show s that the quality of Hainan tourism public service is ,on the w hole , acceptable to the tourists and the potential to enhance tourist attraction of security and quality is huge ,but the price mechanism ,travel service and tourism environmental monitoring of the tourism industry are in urgent need of improvement .Finally ,the article puts forward some countermeasures and suggestions for the construction of Hainan tourism public service .

关 键 词：游客感知 旅游公共服务 潜力 

分 类 号：F59[经济管理—旅游管理]