基于“三才”学说的男式商务T恤色彩设计  

A Research on the Color Design of Men's Business T-shirt Based on Sancai Theory

作　　者：滕兆媛[1] 

机构地区：[1]青岛科技大学艺术学院,山东青岛266061

出　　处：《针织工业》2015年第6期60-63,共4页Knitting Industries

基　　金：2014年青岛科技大学人文社会科学研究资助项目(14XB54)

摘　　要：针对男式商务T恤品牌化的发展趋势,以及品牌和设计师在进行产品开发过程中面临的色彩设计因素繁杂和缺乏理性指导原则的问题,结合问卷调研,对该类男装的色彩设计方法进行深入的分析研究。将具有中国传统文化特色的"三才"制衡学说,创新性地引入到男式针织服饰色彩设计研究中,创造性地总结出以人为本的个性诉求、以事为主的服饰诉求和以物为重的环境诉求,并系统全面地分析无彩色、冷色调和暖色调设计与各因素之间的关系,科学地分类并梳理出男式商务T恤色彩设计因素及其关系,为针织男装色彩设计提供参考。In view of the trend of branding development of men＇s business T-shirt, the problem that the fash- ion brands and designers faced in process of product development such as complexity design elements and lacking rational guidelines, color design methods of men＇s business T-shirt were further analyzed according to the related survey research. The Sancai Theory which represents checks and balances of traditional Chinese cultural characteristics was innovatively used to the color design of men＇s knitted apparel. Three demands of the personality-based people-oriented, apparel-based technique-oriented, and environment-based object-oriented were concluded, The relationship between neutral color tone, warm color tone, cool color tone and various designed factors were analyzed systematically, and the factors influencing men＇s business T-shirt color design and their relationship were also dis- cussed scientifically. The study results provide some reference to men＇s knitted apparel design.

关 键 词：“三才”学说 男式商务T恤 色彩 设计因素 

分 类 号：TS941.11[轻工技术与工程—服装设计与工程]