基于SWOT分析宣城市体育旅游开发的可行性研究  

A Study on the Feasibility of Xuancheng Sports Tourism Development Based on SWOT Analysis

作　　者：汪彬[1] 

机构地区：[1]黄山学院体育学院,安徽黄山245041

出　　处：《黄山学院学报》2015年第3期75-77,共3页Journal of Huangshan University

基　　金：安徽省体育局社会科学研究项目(ASS2014222)

摘　　要：运用SWOT理论分析等方法,对区域体育旅游开发的优势、劣势、机遇和挑战进行全面分析,得出宣城市在自然和文化资源、区位交通、政策导向、产业发展方面存在一定优势;在专业化人才培养、综合配套设施建设、体育旅游产品开发方面存在劣势;具有体育旅游资源独特、消费市场前景广阔、群众健身意识提高等良好的发展机遇;同时面临行业内部竞争压力等方面挑战。This paper attempts to fully analyze, through SWOT analysis, the strengths, weaknesses, opportunities and challenges for regional sports tourism development. The study shows that Xuancheng has advantages in natural and cultural resources, transportation, policy and industrial development and disadvantages in specialized talents training, comprehensive supporting facility construction and sports tourism products development. In addition, with unique sports tourism resources, promising consumer market prospects and the increasing public fitness awareness, it＇s facing great development opportunities and meanwhile challenges from fierce industrial internal competition.

关 键 词：SWOT分析法 宣城市 体育旅游 

分 类 号：F592.3[经济管理—旅游管理]