重型卡车再制造发动机购买行为的情境影响研究  

The effect of situational factors on the relationship between purchase intention and purchase behavior of remanufactured heavy truck engines

作　　者：曲英[1] 刘雅坤[1] 

机构地区：[1]大连理工大学工商管理学院,辽宁大连116024

出　　处：《科技与管理》2015年第3期76-81,共6页Science-Technology and Management

基　　金：国家自然科学青年基金项目(71103024);国家科技部基础研究项目(2011CB013406);辽宁省社会科学规划基金(L13DGL034);大连市社会科学院独立立项课题(2012dlskyb075)

摘　　要：随着"以旧换再"等国家对再制造发动机鼓励政策的制定与出台,国内发展汽车零部件再制造产业已成为必然趋势。以重型卡车再制造发动机为研究对象,以计划行为理论为基础,运用实证分析方法,首先分析再制造发动机购买意向与购买行为之间的关系,其次运用分层调解回归分析重点探讨情景因素在购买意向对购买行为影响中的调节作用,研究结果表明政策鼓励和企业推广这2个情境因素对购买意向可否转化为具体的购买行为起到非常重要的作用。本研究结论可为政府和企业有效引导并提升重型卡车再制造发动机购买行为提供理论指导和决策参考。With the issues of policies and regulations about promoting purchasing remanufactured automobile engines such as ＂get a new one with a remanufactured one＂, developing automobile parts remanufaeturing industry has become an inevitable trend in China. Based on the theory of planned behavior, this paper firstly analyzes the relationship between purchase intention and purchase behavior of remanufactured heavy truck engines. Then the moderating effects of situational factors on the relationship between purchase intention and purchase behavior are discussed by the method of hierarchical moderating regression analysis. The results show that situational factors, such as government regulation and enterprise promotion, play a very important role in transforming purchase intention into purchase be- havior of remanufactured heavy truck engines. This conclusion can provide theoretical and decision - making guidance for Chinese government and remanufactured enterprise to expand the market of remanufactured heavy truck engines.

关 键 词：重型卡车再制造发动机 购买行为 情境因素 政策支持 企业推广 

分 类 号：F205[经济管理—国民经济]