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出 处:《湖南商学院学报》2015年第2期65-69,共5页Journal of Hunan Business College
基 金:湖南省哲学社会科学基金项目;基于消费需求层次理论的我省农村居民旅游消费需求开发研究;项目号:14YBB048
摘 要:党的十八大明确指出:至2020年,要实现我国居民收入翻番。在收入翻番的背景下,农村居民消费率越来越高,消费结构将发生明显的变化,旅游消费支出也将在农村居民消费支出中的比重逐渐加大。因此,研究农村居民旅游消费趋势,并提供适合农村居民需求的旅游产品对提高农村居民生活质量、扩大内需有重要作用。The eighteenth National People's Congress of party explicitly indicated that our country should double the residents' income by 2020.Under the background of income doubled, farmer's consumption rates are getting higher and higher, consumption structure will get a obviously change, that is, the proportion of expenditure on travel to the total expenditure of rural residents will also gradually increase.Therefore, studying the trend of rural residents' tourism consumption and providing tourism products that are suitable for the demand of rural residents play an very important role in improving the rural residents' quality of life and expanding domestic demand.
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