新媒体视角下的酒店营销策略分析  

An Analysis on Hotel Marketing Strategies in the Perspective of New Media

作　　者：马卓亚[1] 文波[1] 赵豫西[1] 

机构地区：[1]四川旅游学院,四川成都610100

出　　处：《时代农机》2015年第2期108-109,共2页Times Agricultural Machinery

摘　　要：随着科技的进步,传统的四大媒体已经无法满足目前市场营销的需要,酒店之间面临着激励竞争,纷纷借助新媒体向市场发起新一轮的营销攻势。文章从新媒体视角下探究酒店营销新策略。With the progress in science and technology, traditional four media have failed to meet the needs of the current marketing there are fierce competitions amoug hotels, all of them are taking advantage of the new media to launch a new round of marketing campaign. This paper explored hotel marketing strategies in the perspective of new media.

关 键 词：新媒体 营销 策略 

分 类 号：F719[经济管理—产业经济]