学术期刊传播效果的优化研究  

Research on the Optimization of Popularity Effects of Academic Journals

作　　者：徐铭瞳[1] 

机构地区：[1]长春工程学院学报编辑部,吉林长春130012

出　　处：《延边大学学报（社会科学版）》2015年第4期139-144,共6页Journal of Yanbian University：Social Science Edition

基　　金：长春工程学院教育教学研究课题(23C)

摘　　要：学术期刊的传播可分为内容传播和品牌传播两个方面,内容的传播是学术期刊的本质属性,同时依附于学术期刊的品牌传播。要实现学术期刊传播效果的全面优化,应从学术价值和品牌价值两个方面入手进行研究,并可以从传播理念、传播手段等方面给出有效的建议,以此推进学术期刊的发展。The popularity of an academic journal depends on its contents and brand building. The essential attribute of a journal is whether its contents can be widely read and accepted, which is mainly subject to the reputation of the brand. Exploration of the academic value and brand value of a journal could be the entry point to optimize the comprehensive popularity of a journal. Moreover, suggestions on concepts and methods of how to popularize a journal should also be made to promote the development of academic journals.

关 键 词：学术期刊 传播效果 优化 学术价值 期刊品牌 

分 类 号：G237.5[文化科学]