山西特产品牌的法律保护策略  

The Legal Protection Strategy of Shanxi Specialty Brand

作　　者：钟晓玲[1] 马龙[2] 

机构地区：[1]山西广播电视大学,山西太原030027 [2]太原广播电视大学,山西太原030000

出　　处：《山西广播电视大学学报》2015年第2期54-57,共4页Journal of Shanxi Radio & TV University

摘　　要：特产代表一个地方的特色,品牌是一个地方特色的标志,特产品牌向名牌转变对创建与保护地方经济发展加强地方文化建设及形象传播具有重要的意义。山西特产品牌建设中,企业首先要不断加大自我保护力度,增强特产品牌保护的法律意识。同时动员全社会的力量,依靠传媒、社会团体、政府及消费者和法律等多种宣传和保护手段,提升保护特产品牌的市场竞争力。Specialty represents a local characteristics,and brand is a symbol of a local characteristics. The transition from the specialty brand to the famous brand has important significance to promote local economic development,and to strengthen local cultural construction and image communication. In the construction of Shanxi specialty brand,the enterprises first must increase the self protection,and enhance the law awareness of specialty brand protection,at the same time,they should use other propaganda and protection means,such as,mobilizing all social forces,relying on the media,social organizations,government,consumers and law,to improve the market competitiveness of products brand protection.

关 键 词：特产 品牌 法律保护 商标法 

分 类 号：D923.43[政治法律—民商法学]