媒介融合背景下校园媒体的思政教育“立体”特质分析  

An Analysis of Three-dimensional Qualities of Ideological and Political Education of Campus Media Under the Background of Media Convergence

作　　者：李建峰[1] 王佳政[1] 张勋宗[1] 

机构地区：[1]成都大学文学与新闻传播学院,四川成都610106

出　　处：《成都大学学报（社会科学版）》2015年第3期85-90,共6页Journal of Chengdu University (Social Sciences)

基　　金：四川省教育厅人文社科重点基地四川省网络文化研究中心资助科研项目"作为载体的新媒体在构建立体化思政教育平台方面的研究与实践"(项目编号:WLWH13-3);四川省大学生思想政治教育研究中心资助项目"新媒体时代高校党建信息载体的互动传播研究"(项目编号:CSZ13050);国家级大学生创新训练计划项目"电子党刊的设计;制作与发行"(项目编号:201411079013)

摘　　要：校园媒体既是新闻宣传的工具,又是学生良好的教育载体。随着现代科学技术的迅猛发展和媒介生态环境的巨大变迁,媒介融合已成为传媒行业的一种发展趋势,并对校园媒体产生了深刻的影响。文章探析了校园媒体在新工具、新技术的影响下,在其思想政治教育价值与功能方面,呈现出"立体化"特质:多种渠道融合传播、全媒体机构的出现、信息源与接收终端多样、内容选择精心定制、实践平台注重育人。这种特征,实际上是一种"工具"或者"技术"进步后,校园媒体实现的自我变迁。Campus media is both the base of propaganda and favorable education support. With the tremendous changes of modem science and technology and the rapid development of the media environment, media convergence has become a trend of the media industry, which has a profound impact on campus media. The article explores and analyzes the fact that under the influence of new tools and technology, campus media presents a three-dimensional feature in the value and function of ideological and political education, which are transmission of various channel convergence, occur- rence of all-media organizations, diversities of information sources and receiving terminals, carefully-tailored content se- lection, education-oriented practical platform. The feature is actually self-change after the achievement of a ＂tool＂ or ＂technical＂ progress.

关 键 词：校园媒体 媒介融合 思政教育 立体化 

分 类 号：G641[文化科学—高等教育学]