文化经济视角下中国排球市场化发展探析  

Development of Chinese Volleyball Culture under the Background of Cultural Economy

作　　者：王天翠[1] 戴建波[2] 赵红凤 

机构地区：[1]山西工商学院体育教学部,山西太原030006 [2]中南大学体育教学部,湖南长沙410083

出　　处：《湖北体育科技》2015年第6期497-499,共3页Hubei Sports Science

摘　　要：运用文献资料法、逻辑分析法,对社会背景进行剖析,分析排球运动文化性与经济性的一体性及二者的内在关联,提出了中国排球必须打造本土品牌赛事,实施排球产业的强势战略,全面部署营销网络,赋予排球运动新概念,借鉴国内外成功案例,实现排球文化与排球经济的交叠,促进中国排球在市场经济的博弈中胜出。By the methods of literature reviews and logical analysis,the author analyzes the social background,explores the internal connection of volleyball culture and volleyball economy, and puts forward we must implement the strategy of the strength of the volleyball industry, and must be fully deployed marketing network. We must give volleyball new concept, draw lessons from domestic and international successful cases, in order to realize the overlapping of volleyball culture and volleyball economy, and promote Chinese volleyball to stand out from the market economy.

关 键 词：文化经济 排球 市场 

分 类 号：G842[文化科学—体育训练]