东盟区域旅游竞争力分析:优势、劣势及提升策略  

Analysis on Tourism Competitiveness of ASEAN:Strengths,Weaknesses and Enhancing Strategies

作　　者：董海伟[1] 

机构地区：[1]广西民族大学国际教育学院

出　　处：《东南亚纵横》2015年第4期35-40,共6页Crossroads：Southeast Asian Studies

摘　　要：东盟计划2015年建成涉及经济、安全、社会和文化等领域的东盟共同体,旅游业可为东盟深度融合发挥不可替代的作用。如何有效提升东盟区域旅游竞争力是东盟旅游业进一步发展的关键。本文通过导入世界经济论坛发布的"旅游竞争力指数",分析东盟国家在旅游竞争力各"支柱"中的地位,探讨东盟区域旅游业发展面临的优势和劣势,从顶层设计、旅游产品整合、世界遗产申报、旅游营销、交通基础设施建设和签证便利化等视角提出区域旅游竞争力的提升策略。Tourism plays an irreplaceable role in the establishment of ASEAN Community by 2015 involving deep economic,security and socio-cultural integrations. How to enhance tourism competiveness of ASEAN region is a key to further growth. Via The Travel Tourism Report 2013 issued by World Economic Forum,this paper analyses ASEAN members rankings by ＂pillar＂,discusses the strengths and weaknesses in tourism development of the region,and probes into enhancing strategies for the region from the perspectives of top-level design,repackaging of tourism products,application for world heritage sites,tourism marketing harmonization,transport infrastructure development and visa facilitation.

关 键 词：东盟 区域旅游竞争力 提升策略 

分 类 号：F590[经济管理—旅游管理]