搜索引擎广告优化策略研究  

Research on the Optimization Strategy of Search Engine Ads

作　　者：马玉红 

机构地区：[1]国家新闻出版广电总局573台,北京102209

出　　处：《无线互联科技》2015年第9期127-128,共2页Wireless Internet Technology

摘　　要：互联网搜索引擎是最广泛使用的工具,它是互联网用户寻找信息和资源的主要途径。搜索引擎广告从产生之初,由于其低投资,高回报而受到关注,与传统媒体相比,他们的投资回报率非常有吸引力。许多公司都在从事搜索引擎广告的投放,但并不是所有的公司都取得了令人满意的结果,有些取得了很高的回报率,但一些收益却不高。其部分原因是一些企业虽然是有投放策略,但是缺少合理的计划。文章研究搜索引擎广告优化的目的是希望能够提出适合企业的搜索引擎广告投放的策略。Internet search engine is the most widely used tool, it is the Internet users search for information and resources of the main way. Search engine ads from the beginning, due to their low investment, high returns and attention, compared with the traditional media, their return on investment is very attractive. Many companies are engaged in search engine ads, but not all companies have achieved satisfactory results, some achieved a high rate of return, but some of the proceeds are not high. The reason is that some of the enterprise although there is a strategy, but the lack of reasonable plan. The purpose of this paper is to study the advertising optimization of search engine, and it is hoped that it can be put forward for the search engine advertising strategy.

关 键 词：搜索引擎 广告 优化策略 

分 类 号：TP391.3[自动化与计算机技术—计算机应用技术]