网购是撬动我国消费需求的支点吗?  

Will Online Shopping Become the Pivot of Stimulating Consumption Demand in China?

作　　者：梁雯[1] 王媛媛[1] 

机构地区：[1]安徽大学商学院,合肥230601

出　　处：《商业研究》2015年第7期8-12,共5页Commercial Research

基　　金：安徽省精品资源共享课程项目;项目编号:2013gxk017;安徽省标准化研究院横向课题"物流标准化体系研究"资助;安徽省大学生实践创新能力多元化培养模式研究课题;项目编号:2012jyxm079

摘　　要：我国城乡收入差距的不断扩大影响着国民经济持续、协调、稳定地发展,如何最大限度地减少城乡收入差距,以进一步扩大内需、发展经济是当前我国面临的现实问题之一。在对城乡居民收入差距与网购消费需求关系进行计量分析后,本文发现在收入增加、网购市场规模、互联网普及率提升的作用下,城乡居民在收入差距扩大时更倾向于选择网购消费,这一结论可为研究收入分配改革问题提供参考。Increasing income gap between urban and rural areas has seriously prevented our economy from developing continuously, harmoniously and steadily, therefore, how to minimize the income gap between urban and rural areas to ex-pand China′s domestic demand and economic development is an urgent problem we have to face.After analyzing the rela-tionship between income gap online shopping consumer demand in a qualitative way, we found that under the impact of income level, online shopping market scale and Internet penetration rate, urban and rural people would prefer online shopping consumption if the income gap is large, which may provide references for income reform problem.

关 键 词：收入差距 网购 消费需求 

分 类 号：F063.2[经济管理—政治经济学]