新媒体环境下十堰城市形象传播策略  

Image Communication Strategy of Shiyan under New Media Environment

作　　者：高常[1] 

机构地区：[1]郧阳师范高等专科学校中文系,湖北十堰442000

出　　处：《湖北工业职业技术学院学报》2015年第3期47-50,共4页Journal of Hubei Industrial Polytechnic

摘　　要：现代城市要想在激烈"城市比拼"中胜出,就必须充分挖掘城市特色、优势和亮点,高度重视城市形象的塑造与传播。近年来,新媒体异军突起,在塑造和传播十堰城市形象时,需发挥新媒体的作用、增加新媒体传播渠道、重视隐性传播技巧,注意预防新媒体在城市形象传播过程中的风险。The modern city must fully tap its characteristics, advantages and highlights to win in the fierce competition, and atta-ches great importance to shape and spread its image. In recent years, new media as a new force suddenly rises. In shaping and spreading the image of the city of Shiyan, it is necessary to bring the role of new media into full play, to increase new media chan-nels, to pay attention to hidden communication skills, and to prevent risk in the process of city image communication of the new media.

关 键 词：新媒体 城市形象 传播策略 

分 类 号：G206[文化科学—传播学]