提升蚌埠市农民文化消费水平的对策研究  

Research on the Countermeasures to Promote the Cultural Consumption Level of Peasants in Bengbu City

作　　者：豆艳荣[1] 王有炜[1] 

机构地区：[1]安徽科技学院思政部,安徽蚌埠233100

出　　处：《山西农业大学学报（社会科学版）》2015年第8期804-809,共6页Journal of Shanxi Agricultural University:Social Science Edition

基　　金：安徽省教育厅人文社会科学研究项目(SK2013B138)

摘　　要：提升农民文化消费水平,必须建立在正确评估农民消费能力的基础上,抓住农民对文化消费的需求点,在"实用性"和"接地气"的定位下,积极发展针对农民的文化消费市场。在政府的主导下,让农民在需求满足与现实生活中,主动地改变消费观,调整消费结构,通过提升文化消费水平,来发挥文化消费的实效性。To enhance the farmers＇ cultural consumption level,we must take peasants＇ demand as the beginning for cultural consumption based on the proper evaluation of theri consumption capacity.Under the practical principle,the cultural consumption market will be prompted actively.With the guidance of governments,peasants＇ are expected to change their consumption value,adjust their consumption structure with the premise of guaranteeing their life needs and llife.Only then can farmers promote their cultural consumption level and can culture＇s effectiveness be fully and effectively played.

关 键 词：文化消费水平 文化消费能力 消费观 消费市场 

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