产品规划中顾客需求分析的集成方法  

Integration method for customer requirement analysis in product planning

作　　者：吕锋[1,2] 杨印生[1] 汤晋[1] 

机构地区：[1]吉林大学工程仿生教育部重点实验室,长春130022 [2]河南科技大学机电工程学院,河南洛阳471023

出　　处：《吉林大学学报（工学版）》2015年第4期1213-1218,共6页Journal of Jilin University:Engineering and Technology Edition

基　　金：国防技术基础项目(Z132011A003);河南省科技攻关计划项目(102102210487);洛阳市科技计划项目(20130703);河南科技大学校青年基金项目(2012QN030)

摘　　要：为了有效地评估产品规划中的顾客需求,提出了基于粗糙集、决策试验和评价实验(DEMATEL)和改进Kano模型的集成分析方法,以合理地确定顾客需求最终重要度。利用粗糙集理论的属性重要度原理,可以确定最简约集各顾客需求的基本重要度。考虑到顾客需求自相关关系的影响,引入DEMATEL方法,以修正顾客需求基本重要度。应用基于竞争性分析Kano模型,建立重要度调整函数,使顾客需求类别、竞争性分析与重要度计算相结合,通过规范化处理得到顾客需求最终重要度。以某农用拖拉机新产品的开发为实例,验证了集成方法的有效性和可行性。In order to effectively evaluate customer requirements in product planning, an analysis method was proposed by integrating rough set theory, DEMATEL method and Kano＇s model. First, the attribute importance principle of rough set theory is adopted to determine the fundamental importance of customer requirements. Second, considering the influence of the correlations between customer requirements, the fundamental importance of customer requirements is modified by DEMATEL method. Third, based on the competitive analysis of Kano＇s model, the adjustment function of importance rating is built, which integrates the customer demand category, competitive analysis and importance rating calculation. Finally, the weight vector, which reflects the final importance rating of the customer requirements, is obtained by normative approach. A case study of the development of new farm tractors demonstrates that the proposed analysis method is effective and feasible.

关 键 词：机械设计 质量功能展开 顾客需求 粗糙集 决策实验和评价实验 KANO模型 

分 类 号：TH122[机械工程—机械设计及理论]