太原市商业乒乓球俱乐部经营现状研究  

On the Current Situation of Taiyuan City Commercial Table Tennis Clubs

作　　者：刘聪[1] 张旗[2] 卫少统 

机构地区：[1]华南理工大学体育学院,广东广州510641 [2]山西大学商务学院体育系,山西太原030006

出　　处：《搏击（体育论坛）》2015年第7期31-33,共3页Sport Forum

摘　　要：乒乓球俱乐部成立二十余年以来,推动我国乒乓球运动的发展,为我国体育市场做出了积极贡献。乒乓球运动在我国体育市场中蓬勃发展,在世界球坛有着不可或缺的地位。随着全民健身运动的不断开展,乒乓球运动得到了普及,因此,乒乓球俱乐部逐渐有了市场形式,文章通过调查研究太原市乒乓球俱乐部的经营性质、规模大小、区域分布、经营形式、教练员以及消费者的状况进行调查指出太原市商业乒乓球俱乐部经营现状的管理问题,消费问题。The table tennis clubs have founded more than twenty years. Since then, they promoted the development of China＇s table tennis, made a positive contribution to the sports market in china. Table tennis in the vigorous development of the sports market in China, has an indispensable position in the world of this area. With the development of the national fitness campaign to carry out ceaselessly, table tennis has been wide spreaded. Therefore, table tennis clubs have gained the market form. This paper conducts an investigation to study the club size of table tennis in Taiyuan City, their regional distribution, business forms, coaches and consumer survey, then points out the current operating problems and consumer issues in Taiyuan city commercial table tennis clubs.

关 键 词：太原市 乒乓球俱乐部 经营现状 消费者 

分 类 号：G807[文化科学—体育训练]