乌蒙山片区旅游市场特征及发展趋势研究  

The Research on Characteristics and Development Trend of Tourism Market for Wumeng Mountain Area

作　　者：刘祥恒[1] 罗明义[1] 

机构地区：[1]云南大学工商管理与旅游管理学院,云南昆明650091

出　　处：《宜宾学院学报》2015年第5期100-105,共6页Journal of Yibin University

基　　金：国家旅游局委托项目"乌蒙山片区旅游扶贫发展规划(2013-2020)"(JZFCT-2013026)

摘　　要：目前乌蒙山片区旅游市场特征主要表现为:游客来源以西南地区中青年市场为主,出游目的以观光旅游为主,出游时间相对集中但逗留时间短,游客收入稳定但整体消费水平不高,游客的认可度和满意度相对较高。随着乌蒙山片区旅游业进一步发展,旅游市场今后将会呈现旅游客源市场结构不断优化、旅游市场竞争优势增强和新型旅游产品不断出现的局面。At present,tourism market features for Wumeng Mountain area display such aspects that tourists are mostly young and middle- aged who are from southwest regions of China for sightseeing mainly in a relatively concentrated but short period of time,their overall income is stable while they consume a little,and their degree of recognition and satisfaction is relatively high. With further development of tourism in Wumeng Mountain area,it takes on such trends for tourism market that source structure of tourist is more reasonable,its competitive advantages are more powerful and new types of tourism products constantly appear.

关 键 词：乌蒙山片区 基本原则 旅游市场特征 发展趋势 

分 类 号：F592.7[经济管理—旅游管理]