基于模式比较视角下的合作社微信营销分析  

The Analysis of Farmer Cooperatives Wechat Sell Based on Comparative Perspective

作　　者：吴文清[1] 程星[1] 李色庆 王莉[2] 高晋[1] 

机构地区：[1]山西大学哲学社会科学学院,山西太原030006 [2]山西大学高等教育研究所,山西太原030006

出　　处：《安徽农业科学》2015年第22期291-293,共3页Journal of Anhui Agricultural Sciences

基　　金：山西大学2014年大学生创新创业训练计划项目(2014-S26)

摘　　要：利用定性分析法和比较研究法对中国合作社现有的主要营销模式进行优劣考量,在此基础上借鉴电子商务的一般特性,创造性地提出合作社微信营销概念,构建了合作社微信营销结构示意图和传播示意图,分析了微信营销与一般电子商务之间的区别及联系,实现了合作社营销模式的创新。Based on qualitative analysis and comparative studying,this paper has compared and analyzed the advantages and weaknesses of five kinds of product-selling patterns which are widely used by farmer cooperatives in China. By doing this,we referenced the common characteristics of electric commerce,creatively put forward the concept of Wechat sell and constructed its charts,analyzed the differences and connections between Wechat sell and electric commerce,theoretically achieved the innovation of farmers cooperative＇s development model.

关 键 词：农民专业合作社 电子商务 微信营销 营销模式创新 

分 类 号：S-9[农业科学]