Study on the Advertising Management of Fashion Magazines Under the Media Environment. A Case Study of＂ViVi＂  

作　　者：Linghu Kerui 

机构地区：[1]School of Media, Guizhou Minzu University, Guiyang 550025, Guizhou, China

出　　处：《International Journal of Technology Management》2015年第8期143-145,共3页国际技术管理

摘　　要：Magazine advertising as a major source of income, the quality of its operations is critical to the development and survival of the magazine. However, under the new media environment, traditional advertising management is no longer adapted to the times, media operators must find their own inadequacies of advertising business, through business innovation to gain a firm foothold in the competition torrent. This paper as the research object of ＂ViVi＇＂ , analyzes the advertising management and the problem under the new media environment. Finally, offer the suggestion for fashion magazines to better development advertising under the new media environment.

关 键 词：New MEDIA ViVi FASHION magazines ADVERTISING BUSINESS 

分 类 号：G[文化科学]