瞄准“三个面向”打造军校图书馆服务品牌的实践探讨  

Practice Research of Building Service Brand of Military Academic Library Focused on the Three-orientations

作　　者：果青[1] 张莉[1] 宁婉[1] 

机构地区：[1]军事经济学院图书馆

出　　处：《高校图书情报论坛》2015年第2期1-4,共4页ACADEMIC LIBRARY AND INFORMATION TRIBUNE

基　　金：2014年湖北省高校图工委科研基金项目(项目批准号2014ZDX04)研究成果之一

摘　　要：品牌化的服务才能吸引用户,引导用户认识图书馆、走进图书馆、利用图书馆,才能使图书馆成为真正意义上的信息知识中心。在分析军校图书馆服务品牌建设重要意义的基础上,解构了服务品牌建设的六大要素,瞄准教学科研、部队作战训练、机关决策的三大服务目标,分别探讨了如何通过＂三大阵地＋两层推进＂的全覆盖服务模式、＂注重内涵＋灵活拓展＂的多元化服务模式、＂聚焦需求＋精心凝炼＂的渗透性服务模式打造军校图书馆服务品牌。Branding service is the best way to attract and guide readers to approach and utilize the library,so that the library can work as a genuine information center. Through analysis of the importance of building service brand of military academic library,this article deconstructs six elements of building service brand,focusing on the Three-orientations which is teaching and researching,combat training,decision making of administration,then discusses how to build service brand of military academic library through All-covering Service Model,Diversiform Service Model and Osmotic Service Model respectively.

关 键 词：“三个面向” 军校图书馆 服务品牌 

分 类 号：G252[文化科学—图书馆学]