新媒介冲击下传统文学出版的突围之路  

The Breakthrough of Traditional Literature Publishing under the Impact of New Media

作　　者：郑海霞[1] 

机构地区：[1]华北水利水电大学外国语学院,郑州450045

出　　处：《襄阳职业技术学院学报》2015年第4期61-64,共4页Journal of Xiangyang Polytechnic

基　　金：河南省教育厅人文社科项目(2014-ZC-007)

摘　　要：电子文化带来的读者阅读方式和阅读口味的转变使审美性、思想性和语言性为本质特征的传统文学的生产和销售遭遇严重挑战,面临着读者锐减、出版利润持续缩紧、声誉日弱等生存危机,处于挣扎与蜕变、沦陷与突围的态势之中。在新媒体不可逆转的冲击下,传统文学出版所面临的这种态势引起了学界的广泛关注和探究。文章旨在众多研究中给出一些独特的见解,为传统文学出版的突围之路提出一些可行的建议。The changes in audience's reading modes and tastes induced by the present electronic culture make the tradition literature with the aesthetic, ideological and lingual features face great challenges in its production and selling, such as the sharp decline in the number of readers, the continual narrowing of publishing profits, the weakening of its original fame and so on. As a result, the traditional literature is now in the situation of struggling and transforming as well as falling and breaking. Under the irreversible impact of new media, this situation has attracted the wide attention of the academic circle. This paper is meant to offer some new ideas from the previous studies and provide some feasible strategies for the traditional literature to break through its present plights.

关 键 词：新媒介 传统文学 出版困境 突围之路 

分 类 号：I206.7[文学—中国文学]