基于知觉图的旅华英国游客酒店属性感知分析  

Analysis of British Tourists' Hotel Property Perception Based on Perceptual Mapping

作　　者：张佑印[1,2] 顾静[1] 

机构地区：[1]中国科学院地理科学与资源研究所,北京100101 [2]中国旅游研究院,北京100005

出　　处：《旅游论坛》2015年第3期8-13,共6页Tourism Forum

基　　金：国家自然科学基金青年项目(41201148);中国博士后科学基金(2013M530713);国家旅游局科研立项(13TACG022)

摘　　要：基于市场调查数据,以旅华英国旅游者为研究对象,运用因子分析与知觉图结合的方法,将酒店7个方面属性因素划分为价值和环境两大维度,并对不同特征游客的感知偏好度进行了对比分析。从结果来看,旅华英国游客对自然风光类目的地城市酒店的价值属性偏好较高,而对文化类旅游城市酒店的环境属性偏好较高;女性对酒店的价值及环境属性的重视程度均高于男性;不同年龄段游客对酒店的价值属性呈现出年龄衰减规律,而对环境属性呈现出年龄递增规律;不同职业游客对酒店属性的感知均与家庭收入和旅游动机有较强关系。Based on a survey on six big international tourisms hot spots city, the paper analyzed the behavior of hotel perception of China inbound British visitors by using factor perceptual mapping. From the factor analysis, the hotel＇s seven attribute charac- teristic were divided into value dimension and environmental dimension, and then ＂Perceptual mapping＂ was used to analyze tbe different groups tourists ~ hotel decision behavior. From the results, it could be seen that the British tourists pay close attention to the hotel value when they travel in the natural scenery destination city, while hotel environment were required a high degree of at- tention when they visit cultural tourism city. The female tourists pay more attention both to hotel value and environmental than male tourists. As to different age groups, the hotel decision showed attenuation law to the tourists＇ age on the hotel value dimen- sion, and showed positive correlation between hotel requirement and tourist age on the hotel environment dimension. As to differ- ent tourists of different states and occupations, the hotel decision showed positive correlation between both hotel value and envi- ronment dimension to tourists＇ income and motivation.

关 键 词：英国游客 知觉图法 酒店属性 偏好感知 

分 类 号：F719[经济管理—产业经济] F592