国家低价药品价格改革对医药行业的影响研究  

Influence of national cheap drug price reform on pharmaceutical industry

作　　者：褚淑贞[1] 朱玄[1] 石亚如 

机构地区：[1]中国药科大学国际医药商学院,南京211198

出　　处：《中国新药杂志》2015年第14期1578-1583,共6页Chinese Journal of New Drugs

基　　金：广东省医药价格协会项目

摘　　要：目的:分析低价药品价格改革给医药行业带来的影响。方法:定性与定量的方法相结合,以波特的五力模型为理论基础,以李克特量表的形式进行问卷调查。结果与结论:低价药品价格改革政策从市场的新进入者、替代品、买方的议价能力、供应商的议价能力和行业内现有竞争者之间的竞争5个方面对医药行业带来了有利的影响,能够促进我国医药产业的健康发展。Objective： To analyze the impact of the reform of the low-priced drugs on the pharmaceutical industry. Methods： With a combined analysis of qualitative and quantitative methods and the theoretical basis of Porter＇s five forces model,a questionnaire was made in the form of Likert scale. Results and Conclusion： The reformed policies of the low-priced drugs can bring beneficial influences on the pharmaceutical industry in five aspects,namely new market entrants,substitutes,the bargaining power of the buyer,the bargaining power of suppliers,and existing competitors in the industry. Thus,this can promote the healthy development of China＇s pharmaceutical industry.

关 键 词：低价药品 价格改革 医药行业 影响 

分 类 号：R95[医药卫生—药学]