在文学理想与现实利益之间——伍尔夫夫妇的霍加斯出版社  

Between Literary Ideal and Realistic Benefit:Leanard and Virginia Woolf's Hogarth Press

作　　者：段艳丽[1] 

机构地区：[1]河北师范大学外国语学院,石家庄050024

出　　处：《出版科学》2015年第4期86-90,共5页Publishing Journal

摘　　要：从一个家庭手工作坊式的印刷厂发展为一个世界闻名的出版社,伍尔夫夫妇创建的霍加斯出版社(1917—1941)不仅满足了他们创建出版社的初衷,而且对英国乃至世界现代主义文学的发展做出了卓越贡献。霍加斯出版社在艺术和商业领域的成功绝非偶然:首先,出版者选择的是自己熟悉并擅长的领域;其次,市场定位准确,以深厚的文化素养创建品牌;再次,以灵活务实的态度及时调整发行与销售策略;最后,当出版理念日益受到商业化侵蚀的时候,果断放手,坚守理想。Developing from a small, family-run printing workshop, the Hogarth Press started by Leonard and Virginia Woolf prospered financially as well as artistically. Far beyond their original idea, it has made great contribution to the development of English literature and even the world modern literature. Several elements steered them towards its success. First, rather than choosing a career blindly, they stepped into a field which was familiar to them; Second, by pinpointing their publishing areas, together with their fame as writers, they established a reputation for the Press; Third, facing the market, they were flexible to adjust the strategies both in operations and pursuit of reading markets; Last but not the least, they gave up their control over the Press when the literary ideal was eroded by the commercialization.

关 键 词：霍加斯出版社 伍尔夫夫妇 文学市场 现代主义 

分 类 号：G239[文化科学]