基于四维模型的化工销售客户服务创新探讨  

Probing into Chemical Sales Customer Service Innovation Based on Four-Dimensional Model

作　　者：牟慈[1] 

机构地区：[1]石油化工管理干部学院,北京100012

出　　处：《当代石油石化》2015年第5期38-41,46,共5页Petroleum & Petrochemical Today

摘　　要：服务创新是当今制造企业转型发展的新趋势,是企业获得核心竞争力的新源泉。本文通过阐述服务创新四维模型理论,尝试分析化工销售客户服务现状及存在问题,提出化工销售客户服务创新借鉴四维模型的相关建议。Service innovation is not only the new trend of manufacturing enterprise transformational development but also the new source for enterprises to acquire core competitiveness. Through expounding on four-dimensional model theory for service innovation, the article tries out an analysis of chemical sales customer service status as well as existing problems and puts forward relevant suggestions for drawing lessons from four-dimensional model in chemical sales customer service innovation.

关 键 词：服务创新 四维模型 化工销售客户 

分 类 号：F416.7[经济管理—产业经济]