基于符号学的新现代主义服饰语境分析  

Analysis of the Context of Neo-Modernism Fashion Based on Semiotics

作　　者：廖江波[1] 

机构地区：[1]江西服装学院服装设计与管理学院,江西南昌330201

出　　处：《武汉纺织大学学报》2015年第4期4-7,共4页Journal of Wuhan Textile University

基　　金：江西省艺术科学规划项目(YG2013178)

摘　　要：时尚前沿总在吸收具有影响力的设计风格与思潮,新现代主义设计理念下的服装设计兼容现代主义和后现代主义两大设计风格,而呈现出新的设计特色,即在追求功能与理性的同时,强调特定语境下的文脉精神。本文从符号学视角解读新现代主义服饰的语境,试图揭示新现代主义服饰文化的内涵,管窥服饰产品溢价的规律。新现代主义服饰语境表明消费文化是可以人为营造的,个体穿着选择是一种自主性的行为。文化提供给了消费者服饰搭配的原则,而这也正是产品溢价的关键所在。Fashion always absorb influential design style and ideas, neo-modernism design compatible modernism and post-modernism two design style, neo-modernism fashion design showed a new design features, namely the pursuit of rational functions, emphasizing the spiritual context in specific context at the same time. Attending the context of neo-modernism costumes from semiotics to reveal the connotation of the new culture of modernism clothing, glimpse apparel products of premium law.Neo-modernism fashion context of analysis showed that apparel consumer culture can be artificially which created by the individual,wearing an autonomous choice by behavior. The culture provides the principle of the consumer dress collocation, and this is precisely where a premium product.

关 键 词：新现代主义 服饰文化 符号学 语境 

分 类 号：J523[艺术—艺术设计]