株洲中小服装企业转型发展现状与策略研究  

Study on Current Situation of and Strategy for the Transformation and Development of Small and Medium-sized Garment Enterprises in Zhuzhou City

作　　者：彭锐[1] 刘善球[1] 

机构地区：[1]湖南工业大学商学院,湖南株洲412007

出　　处：《科技情报开发与经济》2015年第13期154-157,共4页Sci-Tech Information Development & Economy

摘　　要：在对新常态下株洲市中小服装企业转型发展现状调查的基础上,分析了制约株洲中小服装企业转型发展的因素及其面临的机遇和挑战,从企业、行业和政府3个层面,提出了株洲中小服装企业转型发展的策略。Based on the status survey of the transformation and development of Zhuzhou City＇s small and medium-sized garment enterprises under the new normality,this paper analyzes the factors restricting the transformation and development of small and medium-sized garment enterprises in Zhuzhou and the opportunities and challenges faced by them,and puts forward some strategies for the transformation and development of small and medium-sized garment enterprises in Zhuzhou from three aspects of enterprise,industry and government.

关 键 词：中小服装企业 转型发展 现状调查 策略研究 株洲市 

分 类 号：F407.86[经济管理—产业经济]