跨境电子商务企业标准化认证模式分析  

Analysis on Cross-border E-commerce Enterprise Standardization Certification Model

作　　者：孙兆洋[1,2] 咸奎桐[1] 孙广芝[1] 刘颖[1] 张立芬 

机构地区：[1]中国标准化研究院 [2]清华大学 [3]北京软件产品质量检测检验中心

出　　处：《中国标准化》2015年第8期46-48,52,共4页China Standardization

基　　金：质检公益性行业科研专项"数字质检发展战略及关键应用技术研究"(项目编号:20130040);国家科技支撑计划课题(项目编号:2012BAH35F00)"全程电子商务关键技术标准研究及应用示范"(课题编号:2012BAH35F01);中国标准化研究院院长基金重点项目"电子合同关键技术及标准体系研究"(项目编号:532015Y-3999)及"基于大数据的电子商务数据挖掘与口碑指数研究"(项目编号:532015Y-3998)资助

摘　　要：本文在充分理解"互联网+"本质的前提下,介绍了跨境电子商务平台运用"互联网+标准+认证"的手段,对优质中国制造品牌进行宣传推介,从而促进产品出口的模式,并分析了该模式的实施情况。在此基础上,本文提出应固化和扩大上述模式,集中国内相关资源,尽快推出"国际电子商务平台联盟+优质制造商国际标准+权威国际互认"模式。从顶层设计上提高中国电子商务的国际领导地位、争夺国际标准话语权,积极推动中国优质制造商的认证,从而为推动优质中国制造的品牌价值,重塑中国制造的新形象起到积极的作用。Based on full understanding of the nature of ＂Internet ＋＂, this paper introduces the ＂Internet ＋ standard ＋ certification＂ means used by cross-border e-commerce platforms to promote high-quality brands in China and the model of products export, and analyzes the implementation of the model. Based on the analysis, this paper proposes to consolidate and expand the above-mentioned model, and to launch ＂international e-commerce platform alliance ＋ high- quality manufacturers international standard ＋ authoritative international mutual recognition＂ model as soon as possible focusing on domestic resources. This paper also suggests to improve China＇s international leadership on e-commerce and its influence on international standards on the top-level design, to promote China＇s high-quality manufacturers＇ certification and endorsement, playing a positive role in promoting the high quality made-in-China brand value and reshaping the image of the made-in-China products.

关 键 词：跨境电商 优质制造商 互联网+标准认证 

分 类 号：F724.6[经济管理—产业经济] F203