新建幼教机构品牌营销策略选择  

The Choice of the Brand Marketing Strategy of New Preschool Institutions

作　　者：陈淑武[1] 

机构地区：[1]长春金融高等专科学校培训中心,吉林长春130028

出　　处：《长春金融高等专科学校学报》2015年第4期93-96,共4页Journal of Changchun Finance College

摘　　要：近年来,幼教机构数量快速增加,经营模式也越来越多样化,从单独店面到连锁加盟均随处可见。但是,国内一些大的知名幼教机构多为国外引进的,我国本土的幼教机构整体存在规模偏小、品牌知名度低、竞争混乱、地区间发展不均衡等问题,大多数幼教机构缺乏品牌营销意识和实践。新建幼教机构品牌营销背景的优势,劣势均比较明显,其营销策略的建立对新建幼教机构的发展尤为重要。In recent years, the number of preschool education institutions is increasing rapidly. Business model is becoming more and more diversified; it has different kind that separate and the franchise. But some well-known domestic preschool institutions were introduced from abroad. Our local preschool education institutions are relatively small in scale, low brand awareness, confused competition and regional development is not balanced and so on. Most preschool institutions lack of brand marketing consciousness and marketing practice. The advantages and disadvantages of new preschool institutions brand marketing are relatively distinctive, its marketing strategy is particularly important to the development of new pre- school institutions to establish.

关 键 词：新建幼教机构 品牌 营销策略 

分 类 号：F416.82[经济管理—产业经济] F274