互联网思维背景下影视内容生产模式创新研究  

Research on the Production Mode of the Film and Television Content under the Background of Internet Thinking

作　　者：陈鹏[1] 

机构地区：[1]南开大学传播学系

出　　处：《浙江传媒学院学报》2015年第4期30-35,132,共6页Journal of Zhejiang University of Media & Communications

基　　金：2011年国家社会科学基金项目"‘三网融合’背景下的广播电视制播分离与市场适应机制变革研究"(11CXW008)的成果

摘　　要：在互联网渗透率不断提高的背景下,影视行业的传统内容生产模式遇到了前所未有的冲击。文章结合影视创作内在规律和受众理论,分析了媒介融合背景下传统影视生产体系面对的挑战和环境,提出了基于互联网思维的内容生产的关系型目标、跨屏设计、特效包装、版权保护、生产机制、创意众筹等新应对模式。Under the background of the increasing popularization of Internet,the traditional content production system of the film and television meets the unprecedented impact. With the inherent law and the audience theory of media content creation,the article analyzed the challenges and environment of the traditional film & television production system under the background of media integration,discussed the innovative trend and route of film & television production' s six coping mode such as relational target,screen- crossing design,special effects in movies & TV,copyright protection,production mechanism,creative from mass innovation etc. based on Internet thinking.

关 键 词：互联网思维 影视 内容 创新 

分 类 号：J90[艺术—电影电视艺术]