价值协同搞定经销大户  

Convince Your Customers with Collaborative Value Propositions

作　　者：贾昌荣 

出　　处：《今日工程机械》2015年第8期92-93,16,共2页Construction Machinery Today

摘　　要：为避免或从源头上解决生产厂商与经销大户之间的矛盾,必须彻底扭转以短期利益为核心的交易营销关系,而转变为长期价值共享为核心的伙伴营销关系。Major clients are never to be ignored by manufacturers.Your customers are the lifeblood of your business,so letting your customers know how much you value them is important.And once you start thinking about your business in terms of relationships rather than transactions,you'll find that customer retention comes naturally.Taking the time to grow and maintain your customer relationships is hands down the best business investment you'll ever make.

关 键 词：伙伴营销 交易营销 伙伴关系 生产厂商 管理顾问 战略协同 短期利益 战略合作伙伴 营销目标 销售力 

分 类 号：TH122[机械工程—机械设计及理论]