突破性技术及其市场竞争演化研究  

Research on Disruptive Technology and Evolution of its Market Competition

作　　者：孙圣兰[1] 宁钟[2] 

机构地区：[1]广东药学院医药商学院,广东广州510006 [2]复旦大学管理学院,上海200433

出　　处：《技术经济与管理研究》2015年第8期47-51,共5页Journal of Technical Economics & Management

基　　金：广东省科技厅软科学基金资助项目(2013B070206071);广东药学院人文思政研究专项资助课题(RWSZ201215)

摘　　要：市场是技术创新活动价值实现的载体。因此,市场既是企业实现技术创新赖以生存和发展的动力源泉,也是技术创新的起点和终点。文章基于细分市场理论、规模经济理论、产业理论以及边际理论等相关理论,对突破性技术与主流技术的市场竞争演化以及消费者需求的差异性对突破性技术创新的不同作用进行了研究,报告了突破性技术对市场上的主流技术产生的作用机理以及不同类型的消费者对突破性技术创新转变为市场上的主流技术所产生的影响,通过采用价值分析方法,构建消费者购买决策模型,反映了突破性技术对主流技术产生威胁的影响要素、条件以及不同类型消费者的需求对突破性技术创新在市场上的演化、实现条件的影响等问题,取得了一定的研究成果,文章最后讨论了研究启示以及未来相关领域的研究方向以期使突破性技术创新的研究工作更加深入、系统和完善,从而更能促进我国技术的跨越式发展,并带动整个经济的快速增长。Market is the carrier of value realization of technology innovation activities , so the market is the power producer of the survival and development of the enterprises＇ innovation and the beginning and ending of technology innovation. Based on the market segmentation theory, economic of scale theory, industrial theory and marginal utility theory, this paper analyzes the evolution of market competition of disruptive technology and mainstream technology, and discusses the effect of consumers＇ demand diversity on disruptive technology, and reveals the action mechanism of disruptive technology on the generation of mainstream technology as well as the effect of different types of consumers on the transformation of disruptive technology to mainstream technology in the market. By using the value analysis method, this paper establishes the consumers purchase decision model, and discusses the effect factors and conditions that the disruptive technology threatens the mainstream technology as well as the effect of different types of consumers＇ demand on the evolution and implementation conditions of disruptive technology. At the end, the paper discusses the implications and future direction of research so as to make the study on radical technology innovation to be more deep , systematic and perfect and better promote the great-leap-forward development of Chinese technology and the rapid growth of the whole economy.

关 键 词：技术创新 主流技术 区域经济 战略管理 

分 类 号：F204[经济管理—国民经济]