Research on marketing module and competitive strategy of E-Business Based on the VIP Website  

作　　者：Zuo Teng Tian Shuge Chang Yue 

机构地区：[1]School of Management, Shanghai University of Engineering Science [2] Shanghai 201620

出　　处：《International English Education Research》2015年第5期101-103,共3页国际英语教育研究（英文版）

摘　　要：E-Business now is developing fast in China and the development of E-Business strategy is crucial as the right strategy can make the E-Business select the correct direction and get a better development. In this paper, combined with SWOT parameters module, we will make a thorough research on the strategies used by Vip.eom from different angles. After this research, we will have a good understanding of strategies used by VIP website and learn to make better decisions in the e-business world.

关 键 词：VIP Website SWOT Module Competitive Strategy 

分 类 号：TP393.4[自动化与计算机技术—计算机应用技术] F272.3[自动化与计算机技术—计算机科学与技术]