期刊集团化发展的特征分析  

Features Analysis of the Collectivization Development of the Journals

作　　者：柳建乔[1] 汪少敏[2] 何汶[3] 王爱群[2] 

机构地区：[1]中国地震局地震研究所,湖北武汉430071 [2]湖北省科技信息研究院,湖北武汉430072 [3]武汉大学图书馆,湖北武汉430072

出　　处：《武汉理工大学学报（社会科学版）》2015年第4期662-665,758,共5页Journal of Wuhan University of Technology:Social Sciences Edition

基　　金：国家社科基金项目(13BXW017)

摘　　要：通过分析国内外期刊发展的实践,我们总结出品牌化、规模化、多元化、国际化等是期刊集团的基本特征。在期刊集团化发展过程中,品牌化是核心竞争力所在,规模化是资本运营的必然要求,多元化是产业化发展的必经之路,国际化是经济全球化背景下发展的必然结果。通过集团化发展,创建有国际影响力和竞争力的期刊品牌,将中国期刊产业做大做强,是我国期刊体制改革的着眼点和立足点。Based on the analysis of development practice of worldwide journals,the primary features of the journal groups are summarized as branding,large-scale,diversification and internationalization.During the collectivization development period,branding is the core competitiveness,large-scale is essential to capital management,diversification is a necessity to industrialization development as well,while internationalization is the inevitable result of economic globalization.To create a brand with international influence and competitive advantage via collectivization development is the base of journal structural reform in China.

关 键 词：期刊产业 集团化 品牌化 规模化 多元化 国际化 

分 类 号：G230[文化科学]