作为影像的微电影:微电影的“视觉叙事”辨析  

Analysis on“Visual Narrative”of Micro Film as the Image

作　　者：王凡华[1] 

机构地区：[1]西北工业大学宣传部,陕西西安710072

出　　处：《武汉理工大学学报（社会科学版）》2015年第4期765-768,共4页Journal of Wuhan University of Technology:Social Sciences Edition

基　　金：陕西省社科基金资助项目(12K052);西北工业大学2014年度政策研究基金项目(ZYY201404)

摘　　要：当代文化正变成一种视觉文化。数字时代的微电影,迎合了时代的需求,也影响着观众的认知方式。网络时代,技术品质是微电影的本质属性,而微电影正呈现出一种特殊的视觉叙事美学特点——简单叙事、创作话语规则、技术驱动、观众主动参与等。微电影的视觉叙事模式形成了当代视听艺术与互联网技术融合发展的新趋势。这种创新的表达实践,不仅是一种影像创作手段,更表现了数字时代人们的生活、情感和愿望。Contemporary culture is becoming a kind of visual culture.Micro film in the digital age,caters to the needs of the times,also affects the audience＇s cognitive way.Network times,technical quality is the essential attribute of the micro film.And the micro film is showing a special visual narrative aesthetics features,including simple narrative discourse rules,technology driven,creative,active participation from the audience etc.Visual narrative patterns of micro film has formed a new trend of development of contemporary visual art and integration of Internet technology.Expression of the practice of this innovation,is not only a kind of image creation means,but also the performance of people＇s life,emotion and desire in the digital age.

关 键 词：微电影 影像 视觉叙事 视听艺术 

分 类 号：G206.2[文化科学—传播学] J901[艺术—电影电视艺术]