微信时代下的社会风险传播转向  

Transformation of social risk transmission in the era of Wechat

作　　者：武鸿鸣[1] 

机构地区：[1]新疆财经大学新闻与传媒学院,新疆乌鲁木齐830012

出　　处：《长安大学学报（社会科学版）》2015年第3期70-74,共5页Journal of Chang'an University(Social Science Edition)

基　　金：新疆维吾尔自治区高校人文社科重点研究基地项目(050312C05)

摘　　要：微信传播过程中的传播群体来自于自我构建,许多微信用户在一段时间内构建一定的传播群体后都会养成依赖习惯,使其逐渐减少对其它媒体的接触频率和接触时长。微信传播模式在表象上建立在"私人关系"和"私人空间"之上;而在媒体传播场域中,从"私人空间"转向公共议题的传播不仅迅捷而且数量非常庞大,完全可以形成一个无法把控的"大数据"。微信传播的潜在风险可能蕴藏在微信传播偏向之中。微信传播将媒体公共传播空间与个体私人传播空间的界限模糊起来,对相关法律规范和政策引导提出挑战。The group in the process of the Wechat transmission is bound by sell-construction,through which the Wechat users develop a habit relying on the constructed transmission groups in certainperiod and gradually reduce their contact frequency and contact time to other media. The Wechattransmission model is set up based on ＂private relationship＂ and ＂private space＂ superficially while thetransmission of ＂private relationship＂ and public issue is fast and with a huge number in the media whichis completely able to form a ＂large data＂ under no control. Thus the potential risks may contain in theincorrect Wechat transmission. The Wechat transmission blurs the boundary of public transmission inmedia with the personal private space and rises challenge to the related legal norms and policies.

关 键 词：微信传播 新媒体 媒体转型 公共议题 社会风险 

分 类 号：G206[文化科学—传播学]