民宿资源评价体系实证研究  

Empirical Study on Evaluation System of Bed and Breakfast Resources

作　　者：李德梅[1] 邱枫[1] 董朝阳[1] 

机构地区：[1]宁波大学建筑工程与环境学院,宁波315211

出　　处：《世界科技研究与发展》2015年第4期404-409,共6页World Sci-Tech R&D

基　　金：宁波市文化研究工程项目(W13-26);"十二五"国家科技支撑计划(2013BAJ10B06-01)资助

摘　　要：为了对民宿资源进行客观、科学的评价,从基础设施、服务品质、资源特色、与当地联系四个方面,构建合理的民宿资源评价体系,运用层次分析法(AHP)确定各评价指标的权重;并采用模糊综合评价法(FCE)对民宿资源进行综合评价。对宁波市民宿资源的模糊综合评价结果与实地调研情况相一致。由此可见,AHP与FCE相结合兼顾了民宿资源系统性及模糊性的特点,评价结果客观合理,不仅可为民宿资源评价提供依据,也为类似的资源评价问题提供了新方法。In order to evaluate Bed and Breakfast （B＆B） resources objectively and scientifically, the evaluation index sys- tem of B＆B resources from four aspects was constructed：infrastructure, service quality, resource characteristics and the in- teraction with the local. Using the analytic hierarchy process （AHP）, each index weight was determined. Fuzzy comprehen- sive evaluation （FCE） was used to contprehensive evaluation of B＆B resources. The evaluation results Of Ningbo B＆B re- sources are consistent with actual survey situation. This shows, a combination method of AHP and FCE take the systemic and fuzziness of B＆B resource into account. The evaluation results are objective and reasonable. This approach not only provides the basis for resource evaluation of B＆B ,but also provides a new method for similar resources evaluation.

关 键 词：民宿 层次分析法 模糊综合评价法 资源评价 旅游 宁波市 

分 类 号：F719.2[经济管理—产业经济]