泉水为媒,成就“天下泉城”  

Prosper with the Spring

作　　者：郄汝娟 

出　　处：《走向世界》2015年第35期70-73,共4页Openings

摘　　要：泉水,是济南城市之灵魂。 建立城市品牌,＂天下泉城＂是对济南旅游资源的绝佳概括。 济南这座千年古城,要以泉水为主题,做活整个城市营销的大文章,以泉水为核心打造济南＂天下泉城＂的大名片,大幅度提升城市形象,这是一项长期系统的工程。Distinctive natural landscape and humanistic content,instead of the characterless modern buildings,can leave an indelible imprint of the city.Spring is of significance for Jinan as that's where the city's name came from,inspiriting it to be a unique individual,like one who has particular modes of thought and value.Spring is the soul of Jinan,depending on the distinctiveness and cultural connotation embedded deeply in the city. 'Originated with springs,Jinan has yielded brilliant cultural legacies of the old town and water.There is a wealth of information underneath the springs that we have yet to exploit.We'd better not assess them from a parochial view.' Based on a deep comprehension of the spring culture,travel agencies launched a walking lour around the city to show visitors from home and abroad the scenery of the old lanes by the springs and the scenes of ordinary life in quadrangle duellings.The fusion of the springs and the city goes even further,accommodating each other.The tour of springs sparkles with culture,emotion and folk customs relating to the city. 'The tour of the mountains,lakes and sages',a trip integrating the springs.Mount Tai and Confucius,is seen perfectly unified from a broad perspective.According to Zhang Xiaoguo.the city of Jinan,bustling with the breath of life,embracing a blend between Confucianism,Taoism and Buddhism and a culture clash between the east and the west,has shaped a city character of gentleness and inclusiveness.Free from the hustle of modern society,people consider travel as a means of releasing themselves and gaining a broader view in a deeper sense. 'The City of Springs', 'Friendly Jinan',all that we want is presented here.

关 键 词：下泉 旅游资源 城市营销 城市形象 济南人 旅游交通 水域风光 人文旅游 惟一性 国际旅行社 

分 类 号：F290[经济管理—国民经济]