对视觉传达设计教育回归传统文化的思考  

Discussion on Returning to Traditional Culture of Visual Communication Design Education

作　　者：姜长军[1] 

机构地区：[1]哈尔滨师范大学美术学院,哈尔滨150080

出　　处：《艺术与设计（理论版）》2015年第7期138-140,共3页Art and Design

摘　　要：有人的地方就有文化,各个民族也都拥有独特的、属于自己的文化。当下偏向技术性的视觉传达设计教育,直接阻碍了学生创造力的发挥,导致培养出的学生缺乏人文关怀和视觉素养。因此,视觉传达设计教育应回归传统文化,引导学生更好地理解和接纳传统文化的精髓,倡导人文关怀,培养视觉素养。Some places have culture; every nation also has a unique belonging to their own culture. The current visual communication design education paying attention to technology directly hinders the creativity of students, and results in lack of humane care and visual literacy for the students. Therefore, visual communication design education should return to the traditional culture, guides students to understand and accept the essence of traditional culture better, promotes humane care, and cultivates visual literacy.

关 键 词：视觉传达设计 传统文化:视觉素养 

分 类 号：G64[文化科学—高等教育学]