高校图书馆官方微信营销策略研究——以北京工商大学图书馆为例  

Research on the Marketing Strategies of University Library's Official We Chat——Taking the Library of Beijing Technology & Business University as an Example

作　　者：张长恒[1] 李艳芬[1] 

机构地区：[1]北京工商大学,北京100048

出　　处：《科技情报开发与经济》2015年第14期13-15,共3页Sci-Tech Information Development & Economy

摘　　要：在介绍高校图书馆官方微信营销策略研究现状的基础上,以北京工商大学图书馆官方微信营销策略为例,探讨了做好高校图书馆官方微信营销的对策。Based on introducing the starus of the research of official We Chat marketing strategies of university library,and taking the official We Chat markting strategies of the library of Beijing Technology Business University as an example, this paper probes into some countermeasures for doing well the official We Chat marketing of university library.

关 键 词：高校图书馆 官方微信 营销策略 微信服务 

分 类 号：G258.6[文化科学—图书馆学]