微商发展面临的问题及对策研究  

Research on the Problems and Countermeasures of the Development of Micro-Business

作　　者：王乐鹏[1] 李春丽[1] 王颖[1] 

机构地区：[1]上海电力学院经济与管理学院,上海200090

出　　处：《科技广场》2015年第6期200-204,共5页Science Mosaic

摘　　要：微信、微博等移动互联应用的发展,为商家降低营销成本提供了可能,微商应运而生。本文介绍了微商的概念,对比淘宝网店,分析了微商的特征,指出了微商发展面临的主要问题,并提出了相应的对策。The development of We-chat, Weibo and other mobile Internet applications provide a possible way to reduce marketing costs. As a result, micro-business came into being. This paper introduces the concept of micro-business, analyzes its characteristics by comparing with Taobao online store, points out the main problems during its development, and puts forward the corresponding countermeasures.

关 键 词：微商 问题 对策 

分 类 号：F724.6[经济管理—产业经济]