上海旅游业发展的现状、问题及对策  

Research on Tourism Industry Development Situation, Problems and Countermeasures about Shanghai City

机构地区：[1]中国旅游市场研究中心课题组

出　　处：《旅游世界（旅游发展研究）》2015年第4期18-23,17,共7页

基　　金：本文受到2013-2014年北京市教委项目（项目号：395002（3））以及北京第二外国语学院2013年论文类一点项目（项目号：13Ba004）共同支持.

摘　　要：上海市在建世界级旅游城市，作为中国的经济中心上海市在旅游业的管理模式与营销创新方面有许多地方值得关注与研究。本研究围绕“上海市旅游业发展与管理”问题展开，对上海市旅游集散地、上海市闽行区旅游局、上海一日游现状进行了实地调研工作，基本上考察了上海旅游行业宏观现状和微观企业的管理问题，一方面可从中吸收和借鉴上海旅游业优秀的管理经验，另一方面为上海市建设成为世界一流旅游城市提供调研数据上的支持，从实践中挖掘问题并提出改进的相应对策。As China＇s important metropolis, Shanghai has a lot experience worth learning and attention in tourism management mode and marketing innovation. The research has carried on the on-the-spot investigation in the Shanghai tourism distribution center, Shanghai tourism bureau in Min-hang district, Shanghai one day trip present situation, Basically, the Shanghai tourism industry enterprise management problems on both macro and micro level has been reviewed, Finding the problems in the practice, improvement opinions are put forward. On the one hand, it has promote the combination between tourism management professional course study and marketing theory better, it can be a precious reference from Shanghai tourism management experience, Also, it is helpful to change Shanghai city into a world-class tourist city through providing support on survey data.

关 键 词：上海 旅游业 发展 管理 

分 类 号：F592.3[经济管理—旅游管理]