上海旅游景区关注偏好及共现效应研究——基于网络游记与官方宣传的比较分析  

Study on Shanghai Scenic Spot of Attention Preference and Co-occurrence Effect --A Comparative Analysis Based on the Network Travels and Official Propaganda

作　　者：潘植强 曹婷婷[1] 梁保尔[1] 

机构地区：[1]上海师范大学旅游学院,上海200234

出　　处：《旅游世界（旅游发展研究）》2015年第4期24-30,共7页

基　　金：本文章受到上海市教育委员会科研创新重点项目（项目号：12ZS1S5）支持.

摘　　要：本研究将上海18个4A级及以上旅游景区作为研究对象，借助官方宣传文本与网络游记文本，利用计算机平台以探寻官方与游客对景区关注偏好与共现效应的差异所在。研究结果表明：（1）在官方宣传文本和网络游记文本中，关注偏好涉及官方关注偏好、游客关注偏好及共同关注偏好三方面，由此所对应的共现效应亦存有官方共现偏好、游客共现偏好与共同共现偏好三种情况；（2）景区自身资源票赋及官方、游客各自动机权能的高度契合，是官方与游客共同共现偏好形成的两大主因；（3）官方提升城郊景区综合吸引力这一宣传目的与游客寻求文化差异、贴近自然生态这一旅游动机的高度差异，是两者各自偏好形成关键所在。This paper studies. 18 4A grades and above scenic spots in Shanghai, analyzing official propaganda texts and tourists＇ online travelogues. Meanwhile, the paper takes use of computer processing platform to explore the difference between preferences of official and tourists, as well as co-occurrence. The research shows that： （1） between the official propaganda and tourists＇ travelogues, there are mainly 3 types of preference： official preference, tourists＇ preference and co-preference. Accordingly, there＇re 3 kinds of co-existing phenomenon. （2） Main reasons for the existing of similar co-occurrence between official and tourists are listed as follows： tourism resources of scenic spot, inner connection between official and tourists＇ motives. （3） Official puts more emphasis on promoting attractions of surrounding areas; while tourists hunt for culture difference and close to nature, forms the main differences between their respective preferences.

关 键 词：旅游景区 网络文本 关注偏好 共现效应 比较分析 

分 类 号：F592.3[经济管理—旅游管理]