社会化问答社区的协作方式与效果研究:以知乎为例  

Collaboration Forms and Effectiveness in Social Q&A Communities: A Case Study of Zhihu. com

作　　者：黄梦婷[1] 张鹏翼[1] 

机构地区：[1]北京大学信息管理系,北京100871

出　　处：《图书情报工作》2015年第12期85-92,共8页Library and Information Service

基　　金：北京醒客工场"社区问答平台的群体认知形成研究"(项目编号:XK201405001)研究成果之一

摘　　要：[目的/意义]以知乎为例,探讨在线问答社区用户之间的协作发起和响应、协作内容的类型以及效果是否存在差异。[方法/过程]对知乎"健康"话题精华下观点探讨、个人建议、事实陈述3类问题20个答案及2 287条评论中的220例协作进行内容分析,比较不同协作的差异。[结果/结论](1)在协作发起动作中,提问与质疑两类动作占据70%-80%,观点探讨类"提出质疑"的发起动作比例更高,且交互性较强的发起动作更能获得回应;(2)协作多发生于作者与评论者之间;(3)共13种交互类型对答案的8个指标有提升效果,尤其能显著提升答案的完整性、细节性和信息量。[ Purpose/significance] This article investigated the initiation,response types, and effects of online collaboration among users in a social Q＆A community, Zhihu. com. [ Method/process ] The three types of questions we sampled are factual, opinion and experience questions in health domain. We conducted content analysis of 220 collaboration cases in 20 answers and 2287 comments, and compared collaboration types. [ Result/conclusion ] （ 1 ） With collaboration initiations, actions of asking questions and doubting account for 70% - 80% , doubting actions occur more in opinion questions and initiations of stronger interactive purposes get more responses; （2） collaborations occur more often between authors and commentators; （3） 13 types of interactions improve the answer quality in 8 aspects, especially on integrity, details and the amount of information.

关 键 词：社会化问答 社区问答 协作 信息行为 知乎 

分 类 号：G350[文化科学—情报学]