基于服务理念的高校思政教育微信公众平台的创建  

Establishing ideological and political education TECENT based on service concept

作　　者：李玮[1] 李天罡[1] 李阳[1] 杜伟[1] 

机构地区：[1]北京中医药大学,北京100029

出　　处：《中医教育》2015年第4期55-57,共3页Education of Chinese Medicine

基　　金：北京中医药大学党建课题(No.2014-DJ-05)

摘　　要：在基于微信公众平台新媒体宣传的特点上,结合目前高校学生群体特点、成长成才及我校学生教育与专业特色,以"服务育人"为宗旨,创建并完善"杏林之声"微信公众信息平台,编制出各类信息与功能模块,涵盖与学生教育、学习、在校生活等密切相关的实用信息。积极探索和研究如何将大学生网络思想政治教育更好地与新媒体结合起来,立足思想引领,弘扬正能量,以深入开展培育和践行社会主义核心价值观的教育工作。Ideological and political education TECENT was established in our university to suit the needs of talent cultivation and the concept of“nurturing students with service”. Practical information was exchanged on the platform concerning students’education, academic learning, and campus life. Great attention was paid to how to better apply new media technology in ideological and political education so as to promote values of positive energy and practice socialist core values.

关 键 词：服务 思政教育 微信公众平台 

分 类 号：G641[文化科学—高等教育学]