考虑双重竞争的供应链系统定价策略研究  

Strategic Analysis of Supply Chain System's Pricing Based on Dual Competition

作　　者：李扬[1] 曲铁平[1] 李慧玲 

机构地区：[1]沈阳理工大学理学院,辽宁沈阳110159 [2]沈阳市第一私立高中,辽宁沈阳110043

出　　处：《沈阳理工大学学报》2015年第4期55-58,共4页Journal of Shenyang Ligong University

摘　　要：在由一个制造商和两个零售商组成的闭环供应链中,考虑两个零售商之间对同质产品的销售竞争和回收竞争,分别将制造商和两个零售商作为两个系统,研究这两个集中式供应链的系统最优定价策略,及定价受回收竞争系数的影响。结果表明,两个系统的销售价均与回收竞争系数负相关,而回收价均与回收竞争系数正相关。In a closed-loop supply chain consisting of one manufacturer and two retailers, there exists two retailers＇ retailing and recycling competition for the homogeneous product. We see the manufacturer and the two retailers respectively as two systems, and study the two centralized supply chain systems＇optimal pricing strategy. We also study how the recycling competitive coefficient affects the price. The results show that the two systems＇ retailing prices decrease with respect to the recycling competitive coefficient and the returning prices increase with respect to the recycling competitive coefficient.

关 键 词：供应链 双重竞争 定价策略 

分 类 号：F252.2[经济管理—国民经济]