珠海推进电子商务产业发展的策略研究  

Zhuhai promoting E commerce industry development's strategy research

作　　者：盛小丰[1,2] 杨芳[1,2] 

机构地区：[1]北京理工大学珠海学院商学院,广东珠海519088 [2]澳门科技大学商学院,澳门999078

出　　处：《特区经济》2015年第8期37-39,共3页Special Zone Economy

基　　金：珠海市哲学社科"十二五"规划2014年度课题"珠海推进电子商务产业发展的策略研究"(项目编号2014057)

摘　　要：2015年"两会"的政府工作报告中首次提出制定"互联网+"行动计划,并正式确立其为国家战略。本文:首先,阐述了我国及珠海市电子商务发展现状;其次,分析了珠海发展电子商务的优势;最后,重点从推进知名电子商务企业的落户、壮大本土标杆型电子商务企业、深化主流传统企业电子商务应用、借力资本市场推动中小电商发展、大力推动农业电子商务、提升电子商务配套服务能力等六个方面提出了推进珠海电子商务产业发展的针对性策略。In the government work report of 2015 ＂NPC and CPPCC＂,for the first time our governmentformulated the ＂Internet ＋ ＂ plan of action, and formalized it as the national strategy. This paper first introduces the current situation of the development of electronic commerce in China and Zhuhai, foll owed by an analysis of the advantages of e-commerce development of Zhuhai;finally puts forward specific measures to promote the development of e-commerce industry in Zhuhai from the following six aspects： promoting well-known e-commerce enterprises settled, developing local benchmark e-business enterprises, deepening e-commerce applicatio ns of mainstream traditional enterprises, leveraging the capital market to promote the development of small and medium businesses, he avily promoting agricultural e-commerce, and improving e-commerce service supporti ng abilities.

关 键 词：珠海 电子商务 发展策略 

分 类 号：F724.6[经济管理—产业经济]