计算机操作系统网络关注度与市场份额相关性分析——以百度指数作为关注度的一项网络计量研究  

The Correlation Analysis of Market Share and Network Attention of Operation Systems for Personal Computers:Based on The Baidu Index as A Web Metrics Research

作　　者：谷丽[1] 安书乐 任立强[1] 阎慰椿[1] 

机构地区：[1]大连理工大学公共管理与法学学院,大连116024

出　　处：《科学与管理》2015年第4期11-17,共7页Science and Management

基　　金：教育部博士点基金新教师类资助项目(20130041120049);中央高校基本科研业务费专项资金资助项目(DUT13RW409);大连理工大学研究生教改基金(JG2013014)

摘　　要：随着网络时代的发展壮大,计算机操作系统也逐渐进入人们生活的各个方面,以及各个需求层次的应用领域。人们对不同计算机操作系统的关注度反映其目前的状态和热度,计算机操作系统的市场所占份额反映其销售量在市场同类产品中所占的比重,两者究竟有何异同?又有怎样相关性?本文基于百度指数与百度统计技术针对计算机操作系统的网络关注度与市场份额进行统计分析,实证检验了计算机操作系统的网络关注度与市场份额存在的相关性,通过正相关性和负相关性之间存在的差异为计算机操作系统技术创新发展提供参考性建议。With the development of the network era, computer operating system has got into all aspects of people＇s life, as well as the various demand level of application field. People＇s network attention to different computer operating system reflect its current state, while computer operating system market share reflects its sales in similar products market, what is the relationship between network attention and operation systems market share？ This research statistical analysis market share and network attention of operation systems for personal Computers based on the Baidu Index and baidu statistical techniques. Empirical results show that Market Share and Network Attention have correlation, and we provide referential suggestions for the development of technology innovation of the computer operating system through the difference between positive correlation and negative correlation.

关 键 词：计算机操作系统 网络关注度 市场份额 百度指数 

分 类 号：F224[经济管理—国民经济] G358[文化科学—情报学]